As a supplier of Art goods, spray paint, small events and coffee, Phat Cap
& Coffee Broz needs to resonate with its target demographic being a wide range of people from young creatives and graffiti artists to everyday hobbyists, families and small groups doing events and workshops and of course coffee lovers.
The brand incorporates A Bold, Expressive, Personal, Fun, and Luxury attitude the company is moving towards but must not alienate the loyal, older customer base that makes up for 80% of sales.
The brand instantly separates Phat Cap & Coffee Broz from its competition with a fresh new design and also flows well between a Graffiti art store and a coffee shop finding a happy Medium between the two.